Lotta contro il cancro, 5 campagne di sensibilizzazione

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Il 4 febbraio si celebra la Giornata mondiale per la lotta contro il cancro, giorno per sensibilizzare la gente su un tema, purtroppo, sempre più discusso come quello del cancro.
Per maggiori info, il sito ufficiale della giornata è worldcancerday.org mentre trovate tutti i contenuti realizzati dagli utenti attraverso l’hashtag #WorldCancerDay.

 

1) P&G: The Promise

Advertising Agency: Leo Burnett, Dubai, UAE
Regional Executive Director: Peter Bidenko
Creative Director: Mohamed Oudaha
Art Directors: Dima Kronfol, Ammar Safi
Copywriters: Simon Raffaghello, Janelle Erickson
Graphic Designer: Mahdy Abdelrahman
Communication Supervisor: Sachin Menconca
Communication Executive: Joanna Samaha
Traffic Manager: Gabriel Noronha

 

 

2) Instituto Mário Penna – Pink October

Certain things shouldn’t be seen before the time. Cancer should.
Breast cancer. You have a bigger chance of cure if you find it sooner.

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Advertising Agency: Casasanto, Belo Horizonte, Brazil
Creative Director: Robson Santo
Art Director: Vinicius Turani
Copywriter: Angerson Vieira
Illustrator: Ovelha Negra

 

3) Canadian Cancer Society – Watermelon

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Advertising Agency: Rethink, Toronto, Canada
Creative Directors: Ian Grais, Chris Staples, Nicolas Quintal
Art Director: Nicolas Quintal
Copywriter: Max May
Print Producer: Scott Russell
Retoucher: The Orange Apple
Studio Artist / Typographer: Jonathon Cesar
Account Services: Solomon Gauthier
Content Strategist: Leah Gregg

 

4) Hoje Em Dia – Cancer spreads quickly

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Advertising Agency: Filadélfia Comunicação, Brazil
Creative Director: Dan Zecchinelli
Art Director: Sandro Martini
Copywriter: Saul Gervásio

 

 

5) AC Camargo Cancer Center – The anticancer paste up

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Ecco invece il video.

Advertising Agency: JWT, Brazil
Accounts: Yves Rodrigues, Fábio Bastouly
Chief Creative Officer: Ricardo John
Head of Art: Fabio Simões
Creative Directors: Hernan Rebalderia, Santiago Dulce
Copywriter: Lucas Tristão
Art Directors: Filipe Cuvero, Brunno Cortez
Agency Production Director: Marcia Lacaze
Agency Production: Fafa Oliveira
Film Production Company: Bando
Director: Pedro Gomes
Sound Production Company: Shuffle Áudio

Lara Ongaro

Lara Ongaro

Marketing Communication Specialist at Werfen
Event manager & Marketing communication specialist. Maestro d'arte e runner con la passione per lo sport.
Lara Ongaro

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